As part of its efforts to enhance media and knowledge presence, the Media and Knowledge Impact Department at Princess Nourah bint Abdulrahman University continued its roles throughout 2025 in improving media content quality, building digital impact, and activating media partnerships, in support of the University’s orientation toward innovation in sustainable media and in alignment with the objectives of Saudi Vision 2030. During the year, media production exceeded 11,000 posts through an integrated publishing system across various digital and media platforms, highlighting the University’s activities, initiatives, and national, educational, and cultural achievements. The Department also developed specialized knowledge-content tracks, reflecting its role in enriching cultural and intellectual awareness and delivering purposeful content that represents the University’s identity and mission. The year 2025 witnessed qualitative milestones through innovative media initiatives implemented by the Department, including the launch of the first accompanying exhibition for Saudi National Day within the University as an interactive media and knowledge experience combining national identity, visual storytelling, and cultural content. In addition, a memorandum of understanding was signed with the Saudi Research and Media Group (SRMG) to enhance cooperation in media, training, scientific research, educational program development, and human capacity building. In the knowledge documentation track, the Department launched the digital annual file “Noura in 1446 AH,” a knowledge tool that documents the academic year’s achievements and highlights key milestones reflecting the University’s leadership in knowledge impact, reinforcing its position as a leading educational institution in women’s empowerment and the creative economy. The Department also launched the digital media exhibition “Kalimat,” documenting the inspiring messages of His Excellency the Deputy Minister of Education, Dr. Enas Al-Issa, during her tenure leading the University, in an interactive experience reflecting empowerment values, institutional identity, and future foresight. These achievements reflect the Department’s efforts to leverage multiple digital platforms for knowledge dissemination and positive impact, contributing to the realization of the University’s strategic plan objectives by fostering a creative, interactive environment, strengthening communication with local and global communities, and enhancing students’ knowledge, values, and skills.