Princess Nourah bint Abdulrahman University’s Innovation and Entrepreneurship Center will participate in the “Biban 2025” forum, organized by the Small and Medium Enterprises General Authority (Monsha’at), at the Riyadh Front Exhibition & Conference Center from 5–8 November 2025. Held under the theme “A Global Destination for Opportunities,” the forum focuses on empowering the entrepreneurial ecosystem in the Kingdom, fostering a culture of innovation and investment, and offering a platform that brings together entrepreneurs, investors, and policymakers locally and internationally. The event includes advisory sessions and specialized workshops aimed at enhancing the efficiency of enterprises and supporting their contribution to economic growth. The center’s participation includes an introductory booth showcasing its services, application procedures through the “CODE” platform at PNU, and its training programs and initiatives that highlight the university’s role in supporting the innovation and entrepreneurship ecosystem. The booth also presents several locally and internationally registered patents in the name of the university, along with leading startups incubated in the lab. During the forum, the center will exhibit projects from four CODE Lab incubated startups: “Hadayay,” “Vuja De Innovation,” “Blueprint Ai,” and “Mentorabia,” in fields such as artificial intelligence and digital technologies. Dr. Maram Sabri, Director of the Innovation and Entrepreneurship Center, stated that participation in the forum represents a unique opportunity to strengthen integration between academia and the business sector and support the transition toward a knowledge- and innovation-based economy in line with Saudi Vision 2030. This participation aligns with the university’s strategic plan to enhance research, innovation, and entrepreneurship ecosystems, empower women in economic and entrepreneurial sectors, and prepare a new generation of innovators and women entrepreneurs capable of creating sustainable developmental impact.