موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Diploma in Marketing

An academic program that aims to qualify female graduates with outstanding knowledge and skills in the field of marketing to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to serving the community. Coll_Title_EN Dept_Title_EN Major Major_EN تم إنشاء في 07/06/1445 06:41 م  بواسطة Ahmed Ead. sharaf - App تم إجراء آخر تعديل في 01/05/1447 09:12 م  بواسطة Salma Aya. AlOtiby  

About The Academic Program

Nature and Goals of the Program

برنامج أكاديمي يهدف لتأهيل خريجات متميزات معرفياً و مهارياً في مجال التسويق لتلبية احتياجات سوق العمل و مواكبة التطورات المعاصرة بما يسهم في خدمة المجتمع.

Career opportunities

Marketing Specialist - Services Marketing - Sales Specialist - Marketing Researcher - Sales Officer - Brand Officer - Marketing Officer - Distribution Officer - Product Specialist - After-Sales Service Specialist. Description_EN Coll_Title_EN Dept_Title_EN Major Major_EN تم إنشاء في 07/06/1445 06:41 م  بواسطة Ahmed Ead. sharaf - App تم إجراء آخر تعديل في 01/05/1447 09:12 م  بواسطة Salma Aya. AlOtiby  

Program Information

College of Applied College
Department of Undeclared
Major Marketing
Academic degree Diploma in Marketing
Language of instruction
Duration 2 Years

Program Details

  1. 1. Providing the graduate with the skills required to work in the fields of marketing using the latest educational technologies that keep pace with the changes in the labor market.
  2. 2. Providing training opportunities in the field of marketing by activating local partnerships with specialized entities.
  3. 3. Meeting the needs of the labor market of qualified national cadres in the field of marketing.
  4. 4. Providing initiatives and activities that contribute to serving the community.
  5. 5. Preparing students for the professional certificate exam in the specialization.
  1. 1. Identify the basic concepts and theories in marketing.
  2. 2. Discusses the social, legal, ethical, and technological forces that influence marketing decision-making.
  3. 3. Provides solutions based on a critical examination of marketing information.
  4. 4. Analyze different data, principles, and perspectives.
  5. 5. Employing facts, formulas, and procedures related to marketing applications effectively and ethically.
  6. 6. Draw conclusions based on well-supported principles and research.
  7. 7. Implement effective problem solving with results based on specific applications and principles.
  8. 8. Use technology and information technology skills in research, preparation of applied activities, presentations, and demonstrations.
  9. 9. Demonstrate effective written and oral communication.
  10. 10. Work effectively and responsibly within the team.
  1. 1-Analysis and creativity, where the student can design a marketing strategy for business organizations.
  2. 2. Effective communication, where the student is able to interact with others in various fields.
  3. 3.Awareness and knowledge of marketing concepts, theories and skills.
  4. 4.Self-development and continuing education.
  5. 5.Building marketing advertising materials.
  6. 6.Dealing with technology.
Levels Course Code Course Title Credit Pre-Requisite
Level One ENG 101 English Language (1) 3 —
Level One MAP 100 Principle of Marketing 3 —
Level One MAP 122 professional selling 3 —
Level One OMP 100 Computer applications in business 3 —
Level One OMP 103 Administrative Communications 3 —
Level One OMP 130 Principles of Management 3 —
Level Two ENG 102 English Language (2) 3 OR ENG101OR ENG101-1
Level Two MAP 103 Marketing Strategies 3 MAP100
Level Two MAP 110 Electronic Marketing 3 OMP100
Level Two MAP 111 Multimedia marketing applications 3 —
Level Two MAP 130 Consumer Behavior 3 MAP100
Level Two MAP 150 Integrated marketing communication 3 —
Level Three MAP 201 Market Research 3 MAP100
Level Three MAP 202 Marketing Terminology in English Language 3 ENG102OR ENGL209
Level Three MAP 212 Intermediate Graphic design 3 MAP111
Level Three MAP 221 Marketing channel Management 3 —
Level Three MAP 251 Advertising & promotion 3 —
Level Four MAP 290 Internship 6 MAP202AND MAP221AND MAP211AND MAP231AND MAP201AND MAP251AND MAP240OR MAP241OR MAP242

University Compulsory Requirements

Course Code Course Title Credit
GNR 070 Ethics and Islamic Values 2
GNR 071 Islamic Banking and Economics 2
GNR 072 Community Building in Islam 2
ENG 101 English Language (1) 3
ENG 102 English Language (2) 3

University Elective Requirements

Course Code Course Title Credit
GNR 020 Communication Skills 2
GNR 021 Creative Writing 2
GNR 022 Writing Academic Reports 2
GNR 023 Emotional Intelligence Course 2
GNR 030 Basics of Entrepreneurship 2
GNR 031 Principles of Projects Management 2
GNR 032 Giftedness and Mental Superiority 2
GNR 033 Principles of E-Commerce 2
GNR 034 Financial Literacy 2
GNR 035 Leadership and Change Management 2
GNR 050 Health Awareness 2
GNR 051 Poetry and Prose in Arabic Literature 2
GNR 052 Well-Being and Quality of Life 2
GNR 053 Fitness and Sport Science 2
GNR 060 Sustainable Development 2
GNR 061 Global Citizenship 2
GNR 062 Lifelong Learning Skills 2
GNR 063 Sustainable Ecosystems 2
GNR 064 Global Citizenship 2
GNR 010 History of Kingdom of Saudi Arabia and its Pioneering Role 2
GNR 011 Community Building in Islam 2
GNR 012 Good Citizenship Values 2
GNR 013 Saudi Arts and Heritage 2
GNR 015 Studies in Saudi Literature 2
GNR 040 Computer Skills and Information Technology 2
GNR 041 Basics of Programming 2
GNR 042 Data Analysis and Management 2
GNR 046 Artificial Intelligence For Healthcare Disciplines 2
GNR 047 Artificial Intelligence For Scientific Discipines 2
GNR 048 Artificial Intelligence For Humanities Disciplines 2

College Elective Requirements

Course Code Course Title Credit
ACP 203 International Financial Reporting Standards 3
ACP 221 Internal Audit 3
BFM 100 Principle of Finance 3

Elective Specialization Requirements

Course Code Course Title Credit
ACP 101 Principles of Statistics 3
MAP 231 Marketing ethics 3