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Program Details

Diploma in Marketing

An academic program that aims to qualify female graduates with outstanding knowledge and skills in the field of marketing to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to serving the community.

About The Academic Program

Nature and Goals of the Program

The program aims to prepare female students to become professionals in the field of marketing by providing them with modern methods of marketing strategies, developing their effective marketing skills to promote products within organizations, training them in market research and analysis, and interacting with customers using modern methods and advanced technologies.

Career opportunities

Clerk - Commercial Controller - Purchasing Officer - Revenue Collector - Assistant Purchasing Auditor - Sales Officer.

Program Information

College of Applied College
Department of Undeclared
Major Marketing
Academic degree Diploma in Marketing
Language of instruction
Duration 2 Years

Program Details

Levels Course Code Course Title Credit Pre-Requisite
Level One ACP 101 Principles of Statistics 3 —
Level One ENG 101 English Language (1) 3 —
Level One ENG 102 English Language (2) 3 OR ENG101OR ENG101-1
Level One MAP 100 Principle of Marketing 3 —
Level One OMP 100 Computer applications in business 3 —
Level One OMP 103 Administrative Communications 3 —
Level One OMP 130 Principles of Management 3 —
Level Two MAP 103 Marketing Strategies 3 MAP100
Level Two MAP 110 Electronic Marketing 3 OMP100
Level Two MAP 120 Principle of Selling 3 —
Level Two MAP 130 Consumer Behavior 3 MAP100
Level Two OMP 104 Principle of Arabic Composition 3 —
Level Three MAP 201 Market Research 3 MAP100
Level Three MAP 202 Marketing Terminology in English Language 3 ENG102OR ENGL209
Level Three MAP 211 Marketing information systems 3 MAP110
Level Three MAP 221 Marketing channel Management 3 —
Level Three MAP 231 Marketing ethics 3 —
Level Three MAP 251 Advertising & promotion 3 —
Level Four MAP 290 Internship 6 MAP202AND MAP221AND MAP211AND MAP231AND MAP201AND MAP251AND MAP240OR MAP241OR MAP242

University Compulsory Requirements

Course Code Course Title Credit
GNR 070 Ethics and Islamic Values 2
GNR 071 Islamic Banking and Economics 2
GNR 072 Community Building in Islam 2
ENG 101 English Language (1) 3
ENG 102 English Language (2) 3

University Elective Requirements

Course Code Course Title Credit
GNR 020 Communication Skills 2
GNR 021 Creative Writing 2
GNR 022 Writing Academic Reports 2
GNR 023 Emotional Intelligence Course 2
GNR 030 Basics of Entrepreneurship 2
GNR 031 Principles of Projects Management 2
GNR 032 Giftedness and Mental Superiority 2
GNR 033 Principles of E-Commerce 2
GNR 034 Financial Literacy 2
GNR 035 Leadership and Change Management 2
GNR 050 Health Awareness 2
GNR 051 Poetry and Prose in Arabic Literature 2
GNR 052 Well-Being and Quality of Life 2
GNR 053 Fitness and Sport Science 2
GNR 060 Sustainable Development 2
GNR 061 Global Citizenship 2
GNR 062 Lifelong Learning Skills 2
GNR 063 Sustainable Ecosystems 2
GNR 064 Global Citizenship 2
GNR 010 History of Kingdom of Saudi Arabia and its Pioneering Role 2
GNR 011 Community Building in Islam 2
GNR 012 Good Citizenship Values 2
GNR 013 Saudi Arts and Heritage 2
GNR 015 Studies in Saudi Literature 2
GNR 040 Computer Skills and Information Technology 2
GNR 041 Basics of Programming 2
GNR 042 Data Analysis and Management 2
GNR 046 Artificial Intelligence For Healthcare Disciplines 2
GNR 047 Artificial Intelligence For Scientific Discipines 2
GNR 048 Artificial Intelligence For Humanities Disciplines 2

College Elective Requirements

Course Code Course Title Credit
ACP 203 International Financial Reporting Standards 3
ACP 221 Internal Audit 3
BFM 100 Principle of Finance 3

Elective Specialization Requirements

Course Code Course Title Credit
MAP 240 Marketing Services 3
MAP 241 Internal Marketing 3
MAP 242 Brand Management 3

Academic Credits

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