موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Bachelor of Science in Marketing

Develop female marketing specialists characterized by knowledge, skills, and research competences to contribute to their community and fill market needs.

About The Academic Program

Nature and Goals of the Program

Equip students with the essential knowledge, skills and competencies across the various topics of marketing. Develop students' ability to use latest technologies in the field of marketing using both theory and practice. Provide students with leadership, critical thinking, and communication skills, to enhance their effectiveness in the work place. Promote among students a culture of community service and social responsibility in the field of marketing Develop students' analysis, planning ,and decision-making skills in the field of marketing to enhance a knowledge-based economy.

Career opportunities

The program qualifies graduates to work in all public and private sectors in the field of marketing: such as sales management, product development, customer service, and service marketing.

Program Information

College of Business Administration
Department of Management
Major Marketing
Academic degree Bachelor of Science in Marketing
Language of instruction English
Duration 4 Years

Program Details

  1. Provide the graduate with the main skills and knowledge in the various marketing fields
  2. The ability to use the latest technology in marketing to communicate clearly and effectively.
  3. To develop planning, critical thinking and analysis skills to contribute to effective ethical decisions in the field of marketing
  4. Promote the culture of community service and social responsibility for the graduate in the field of marketing.
  5. Develop analytical and research skills in marketing to develop a knowledge-based economy.
  1. Explain key concepts, theories and practices of marketing.
  2. Apply the knowledge to remain current with marketing driving force in domestic, regional and global economic environment.
  3. Analyze marketing situations and opportunities critically for strategic decision making.
  4. Demonstrate effective communication and written skills through the use of appropriate technology and understanding of the new business environment.
  5. Design integrative and innovative research-based solutions for customer acquisition and retention.
  6. Lead marketing teams and campaigns guided by integrity and commitment in addressing marketing issues.
  7. Implement strategies critically to have competitive position in the business with strong and ethical managerial attitude.
  1. Innovative.
  2. Effective Communicators.
  3. Socially & Ethically Responsible.
  4. The Marketing program will develop leadership skills of the graduates.
Levels Course Code Course Title Credit Pre-Requisite
Level One ENG 101-1 English language (1) 3 —
Level One MATH 161 General Statistics 3 —
Level One BUS 101 Principles of Business Administration 3 —
Level One BUS 161 Business Skills I 3 —
Level Two ENG 102-2 English language (2) 3 ENG101-1OR ( ENG101AND ENG102 )
Level Two BUS 111 Business Ethics and Social Responsibility 3 —
Level Two BUS 151 Digital Innovation, Creativity and Enterprise 3 BUS101OR BUS101TOR BUS101MOR DBM110OR MT116
Level Two BUS 162 Business Skills II 3 BUS161OR BUS241TOR DBS103OR DBS103T
Level Two Math 106 Math for Business 3 —
Level Three ACCT 201 Principles of Financial Accounting 3 —
Level Three BUS 252 Management Information Systems 3 BUS101OR BUS101TOR BUS101MOR DBM110
Level Three ECON 201 Principles of Microeconomics 3 —
Level Three ECON 261 Business Statistics 3 MaSc160MOR MATH161OR MATH162OR DBS105OR MATH261T
Level Three MKT 203 Principles of Marketing 3 BUS101OR BUS101TOR BUS101MOR DBM110
Level Four HRM 213 Human Resources Management 3 BUS101OR BUS101TOR BUS101MOR CBUS112OR CBUS112TOR DBM110OR MT116
Level Four HRM 214 Organizational Behavior 3 BUS101OR BUS101TOR BUS101MOR CBUS112OR CBUS112TOR DBM110OR MT116
Level Four LAW 211 Commercial Law 3 —
Level Four ACCT 202 Principles of Cost and Managerial Accounting 3 ( ACCT201OR ACCT102TOR ACCT103MOR DBA130TOR DBA130 )
Level Four ECON 202 Principles of Macroeconomics 3 ECON101MOR ECON101TOR ECON201OR MT101OR DBE120
Level Four FIN 204 Principles of Finance 3 ACCT201OR ACCT102TOR ACCT103M
Level Five BUS 353 Entrepreneurship 3 —
Level Five MKT 301 Brand Management 3 MKT203OR MKT101MOR MKT101TOR DBT160
Level Five MKT 302 Market Research 3 ECON261OR BUS221TOR BUS221M
Level Five MKT 321 consumer's behaviour 3 MKT203
Level Five MKT 322 Marketing Communication 3 MKT203OR MKT101MOR MKT101TOR DBT160
Level Six MKT 304 Service Marketing 3 MKT203OR MKT101MOR MKT101TOR DBT160
Level Six MKT 311 Retail Management 3 MKT301
Level Six MKT 341 Business to Business Marketing 3 MKT301
Level Six MKT 351 Digital Marketing 3 MKT203OR DBT160OR MKT101TOR MKT101M
Level Seven BUS 445 Strategic Management 3 —
Level Seven MKT 405 Marketing Strategy 3 MKT203OR DBT160OR MKT101MOR MKT101T
Level Seven MKT 431 International Marketing 3 MKT203
Level Eight MKT 491 CO-OP Training 6 BUS445AND MKT405AND MKT431

University Compulsory Requirements

Course Code Course Title Credit
GNR 070 Ethics and Islamic Values 2
GNR 071 Islamic Banking and Economics 2
GNR 072 Community Building in Islam 2
ENG 101 English Language (1) 3
ENG 102 English Language (2) 3

University Elective Requirements

Course Code Course Title Credit
GNR 020 Communication Skills 2
GNR 021 Creative Writing 2
GNR 022 Writing Academic Reports 2
GNR 023 Emotional Intelligence Course 2
GNR 030 Basics of Entrepreneurship 2
GNR 031 Principles of Projects Management 2
GNR 032 Giftedness and Mental Superiority 2
GNR 033 Principles of E-Commerce 2
GNR 034 Financial Literacy 2
GNR 035 Leadership and Change Management 2
GNR 050 Health Awareness 2
GNR 051 Poetry and Prose in Arabic Literature 2
GNR 052 Well-Being and Quality of Life 2
GNR 053 Fitness and Sport Science 2
GNR 060 Sustainable Development 2
GNR 061 Global Citizenship 2
GNR 062 Lifelong Learning Skills 2
GNR 063 Sustainable Ecosystems 2
GNR 064 Global Citizenship 2
GNR 010 History of Kingdom of Saudi Arabia and its Pioneering Role 2
GNR 011 Community Building in Islam 2
GNR 012 Good Citizenship Values 2
GNR 013 Saudi Arts and Heritage 2
GNR 015 Studies in Saudi Literature 2
GNR 040 Computer Skills and Information Technology 2
GNR 041 Basics of Programming 2
GNR 042 Data Analysis and Management 2
GNR 046 Artificial Intelligence For Healthcare Disciplines 2
GNR 047 Artificial Intelligence For Scientific Discipines 2
GNR 048 Artificial Intelligence For Humanities Disciplines 2

Elective Specialization Requirements

Course Code Course Title Credit
BUS 406 Event Management 3
MKT 331 Sales Management 3
MKT 406 New Product Development 3
BUS 341 Project Management 3
LITE 102-M History of English Literature 2
LITE 151-M Introduction to Literature 3
LITE 262-M Graphic Literature 3
LITE 305-M CREATIVE WRITING 3
LITE 433 - M Theatre and Performan ce 3
Lite 306 -M Script Writing 3
Lite 312 - M Modern Fiction 3
Lite 313-M The Short Story 3
Lite 322 - M Symphony of Modern Verse 3
Lite 332-M Modern Theatre 3
Lite 357 - M Children’s Literature 3
Lite 443 - M Literary Theory and Culture 3
Lite 465 - M Literary Adaptation in Films 3