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Program Details

Diploma in Marketing (Distance Learning)

About The Academic Program

The Marketing Diploma Program (Distance Learning) is an academic and professional program aimed at preparing scientifically and professionally qualified female professionals in the field of distance marketing. It provides a set of courses that award professional certificates enabling students to enhance their specialized abilities to work in the labor market.

Major

Marketing

Language of instruction

Duration

2 Years

Academic degree

Diploma in Marketing (Distance Learning)

Career opportunities

After-Sales Specialist • Marketing Specialist • Marketing Services • Sales Specialist • Marketing Researcher • Sales Officer • Brand Officer • Marketing Officer • Distribution Officer • Product Specialist

Nature and Goals of the Program

The Marketing Diploma Program (Distance Learning) aims to: • Provide various educational programs compatible with the needs of the labor market and in line with sustainable development plans. • Create a competitive educational environment that meets the requirements of the current times. • Prepare students to obtain professional certificates that enhance competitiveness in the labor market through study plans or training opportunities. • Equip graduates with scientific and professional qualifications in fields needed by various sectors.

1- Providing the graduate with the skills required to work in the fields of marketing using the latest educational technologies to keep pace with the changes in the labor market.
2-Providing training opportunities in the field of marketing by activating local partnerships with specialized bodies.
3-Meeting the needs of the labor market of qualified national cadres in the field of marketing.
4-Providing initiatives and activities that contribute to community service.
5- Preparing students for the Certified Business Professional Certificate exam in marketing by studying the following courses: Principles of Marketing, Principles of Selling, E-Marketing, Consumer Behavior, Marketing Strategies.

Knowledge and understanding:
1-Identify the basic concepts and theories in marketing
2-Discusses the social, legal, ethical and technological forces that influence marketing decision making
2-Provides solutions based on critical examination of marketing information
Skills:
1- Analyze different data, principles and perspectives.
2-Employ facts, formulas and procedures related to marketing applications effectively and ethically
3-Draw conclusions based on well-supported principles and research
4-Implement effective problem solving with results based on specific applications and principles
5-Use technology and IT skills in research, preparation of applied activities, presentations and presentations
6- Demonstrate effective written and oral communication
Values, independence and responsibility:
1-Work effectively and responsibly within the team

1-Analysis and creativity, where the student can design a marketing strategy for business organizations.
2-Effective communication where the student is able to communicate with others in various fields.
3-Awareness and knowledge of marketing concepts, theories and skills.
4-Self-development and continuing education.
5-Building marketing advertising materials.
6-Dealing with technology.

Study Plan

Course Code Course Title Credit
Ethics and Islamic Values 2
Islamic Banking and Economics 2
Community Building in Islam 2
English Language (1) 3
English Language (2) 3

Course Code Course Title Credit
Communication Skills 2
Creative Writing 2
Writing Academic Reports 2
Emotional Intelligence Course 2
Basics of Entrepreneurship 2
Principles of Projects Management 2
Giftedness and Mental Superiority 2
Principles of E-Commerce 2
Financial Literacy 2
Leadership and Change Management 2
Health Awareness 2
Poetry and Prose in Arabic Literature 2
Well-Being and Quality of Life 2
Fitness and Sport Science 2
Sustainable Development 2
Global Citizenship 2
Lifelong Learning Skills 2
Sustainable Ecosystems 2
History of Kingdom of Saudi Arabia and its Pioneering Role 2
Community Building in Islam 2
Good Citizenship Values 2
Saudi Arts and Heritage 2
Studies in Saudi Literature 2
Computer Skills and Information Technology 2
Basics of Programming 2
Data Analysis and Management 2
Artificial Intelligence For Healthcare Disciplines 2
Artificial Intelligence For Scientific Discipines 2
Artificial Intelligence For Humanities Disciplines 2

Course Code Course Title Credit
International Financial Reporting Standards 3
Internal Audit 3

Course Code Course Title Credit
Principles of Statistics 3
Marketing ethics 3

Course Code Course Title Credit Pre-Requisite
Principle of Marketing 3
professional selling 3
Computer applications in business 3
Administrative Communications 3
Principles of Management 3
English Language (1) 3

Course Code Course Title Credit Pre-Requisite
English Language (2) 3 OR ENG101OR ENG101-1
Marketing Strategies 3 MAP100
Electronic Marketing 3 OMP100
Multimedia marketing applications 3
Consumer Behavior 3 MAP100
Integrated marketing communication 3

Course Code Course Title Credit Pre-Requisite
Market Research 3 MAP100
Marketing Terminology in English Language 3 ENG102OR ENGL209
Intermediate Graphic design 3 MAP111
Marketing channel Management 3
Advertising & promotion 3

Course Code Course Title Credit Pre-Requisite
Internship 6 MAP202AND MAP221AND MAP211AND MAP231AND MAP201AND MAP251AND MAP240OR MAP241OR MAP242