موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Diploma in Public Relations

An academic program that aims to prepare outstanding female graduates in the field of public relations, both intellectually and professionally, to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to community service.

About The Academic Program

Nature and Goals of the Program

The major aims to prepare qualified female students capable of managing corporate reputations and media crises, and planning and implementing events, conferences, and promotional activities. This is achieved by equipping them with the knowledge and skills necessary to manage and develop relationships with internal and external audiences of organizations and companies. Students will also be trained on methods for enhancing effective communication between the company and the public, whether through the media, events, or advertising campaigns. Students will also be trained to handle media crises and manage corporate reputations in various contexts.

Career opportunities

Public Relations Practitioner – Public Relations Editor – Radio Program Producer – Media Producer – Public Relations Coordinator – Media Researcher – Academic Researcher – Brand Designer – Marketer.

Program Information

College of Applied College
Department of Undeclared
Major Public Relations
Academic degree Diploma in Public Relations
Language of instruction Arabic
Duration 2 Years

Program Details

  1. 1.Empowering students with the knowledge that qualifies them to work in the field of public relations.
  2. 2.Adapting learning outcomes to developments in the field of public relations.
  3. 3.Consolidating the traditions of independent, advanced and creative media work in the minds of female students.
  4. 4.Qualifying female students to work in the field of public relations in accordance with the spirit of the times and its requirements.
  5. 5.Arming female students with professional media ethics in the field of public relations.
  6. 6.Preparing female students for the professional certificate exam in the specialization.
  1. 1.Knowledge of the basic concepts of public relations, related concepts, and the roles and functions of public relations.
  2. 2.Know the basic knowledge and areas of public relations.
  3. 3.Knowledge of the scientific and communication theories that explain the work of public relations and how to practice it on the ground.
  4. 4.Communication skills are applied in targeted public relations.
  5. 5.Distinguish between different public relations arts and compare their requirements.
  6. 6.Design various public relations materials.
  7. 7.Analyze the various public relations topics and issues and identify their trends.
  8. 8.Modern technical means and business technological applications are used. and statistical techniques and scientific research.
  9. 9.Plan various PR programs and make decisions to solve problems using strategic thinking.
  10. 10.Abide by professional ethics and ethics.
  11. 11.She accepts working as a team and takes responsibility for the work assigned to her.
  12. 12.Be proactive in leadership and adapt to the nature of the work environment in public relations.
  1. 1.Be able to have the knowledge that qualifies them to work in the field of public relations.
  2. 2.Keep pace with developments in the field of public relations.
  3. 3.Pride in national values and identity and respect for traditions through independent, sophisticated and creative media work in the minds of female students.
  4. 4.Effective communication skills and working in a team in accordance with the spirit of the times of technology applications.
  5. 5.
  6. 6.Proficiency in computer applications and their uses in the field of public relations (content creation - design and production of media materials).
Levels Course Code Course Title Credit Pre-Requisite
Level One ENG 101 English Language (1) 3 —
Level One OMP 100 Computer applications in business 3 —
Level One RPP 110 rinciples of Public Relations 2 —
Level One RPP 120 Principles of Advertising 2 —
Level One RPP 130 Media and Society 2 —
Level One RPP 140 Communication Skills 2 —
Level One RPP 142 Effective Communication 2 —
Level Two RPP 112 Public Relations Ethics 2 RPP110
Level Two RPP 131 Events Management 3 —
Level Two RPP 132 Media Terms 2 —
Level Two RPP 215 Modern Technology in Public Relations 2 OMP100
Level Two ACP 101 Principles of Statistics 3 —
Level Two ENG 102 English Language (2) 3 OR ENG101OR ENG101-1
Level Two PR 111 Marketing Communication 3 —
Level Three RPP 213 Public Relations in Government and Commercial Institutions 3 —
Level Three RPP 214 Public Relations Campaigns 3 —
Level Three RPP 216 The Public Opinion 2 —
Level Three RPP 217 Crisis Management 3 —
Level Three RPP 221 Institutional Reputation Management 3 —
Level Three RPP 233 Media Production 2 —
Level Three RPP 234 Social Media Management 3 —
Level Four RPP 291 Field Training 7 —

University Compulsory Requirements

Course Code Course Title Credit
GNR 070 Ethics and Islamic Values 2
GNR 071 Islamic Banking and Economics 2
GNR 072 Community Building in Islam 2
ENG 101 English Language (1) 3
ENG 102 English Language (2) 3

University Elective Requirements

Course Code Course Title Credit
GNR 020 Communication Skills 2
GNR 021 Creative Writing 2
GNR 022 Writing Academic Reports 2
GNR 023 Emotional Intelligence Course 2
GNR 030 Basics of Entrepreneurship 2
GNR 031 Principles of Projects Management 2
GNR 032 Giftedness and Mental Superiority 2
GNR 033 Principles of E-Commerce 2
GNR 034 Financial Literacy 2
GNR 035 Leadership and Change Management 2
GNR 050 Health Awareness 2
GNR 051 Poetry and Prose in Arabic Literature 2
GNR 052 Well-Being and Quality of Life 2
GNR 053 Fitness and Sport Science 2
GNR 060 Sustainable Development 2
GNR 061 Global Citizenship 2
GNR 062 Lifelong Learning Skills 2
GNR 063 Sustainable Ecosystems 2
GNR 064 Global Citizenship 2
GNR 010 History of Kingdom of Saudi Arabia and its Pioneering Role 2
GNR 011 Community Building in Islam 2
GNR 012 Good Citizenship Values 2
GNR 013 Saudi Arts and Heritage 2
GNR 015 Studies in Saudi Literature 2
GNR 040 Computer Skills and Information Technology 2
GNR 041 Basics of Programming 2
GNR 042 Data Analysis and Management 2
GNR 046 Artificial Intelligence For Healthcare Disciplines 2
GNR 047 Artificial Intelligence For Scientific Discipines 2
GNR 048 Artificial Intelligence For Humanities Disciplines 2

College Elective Requirements

Course Code Course Title Credit
ACP 203 International Financial Reporting Standards 3
ACP 221 Internal Audit 3
BFM 100 Principle of Finance 3