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موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Diploma in Public Relations

About The Academic Program

The Public Relations Program is an academic and professional program that seeks to qualify graduates in the Public Relations field by offering a distinguished and advanced educational environment to provide them with the knowledge and skills needed by the labor market.

Major

Public Relations

Language of instruction

Arabic

Duration

2 Years

Academic degree

Diploma in Public Relations

Career opportunities

- Public relations practitioner - Public relations materials editor - Radio program producer - Media materials producer - public relations coordinator - Media researcher - Academic researcher - Brand designer - Marketer

Nature and Goals of the Program

The Public Relations Diploma provides students with the knowledge that qualifies them to work in the Public Relations field through the following: - Align the program's learning outcomes to the developments in the Public Relations field. - Consolidate the traditions of independent, advanced and creative media work in the minds of students. - Qualify students to work in the Public Relations field under the requirements of the current period. - Arm students with professional media ethics in the Public Relations field. - Prepare students for the Microsoft Specialist Certification by studying the Computer Applications in Business course.

1-qualifies them to work in the field of public relations.
2-Adapting learning outcomes to developments in the field of public relations.
3-Establishing the traditions of independent, developed and creative media work in the minds of female students.
4-Qualifying female students to work in the field of public relations in a manner consistent with the spirit of the age and its requirements.
5- Arming female students with professional media ethics in the field of public relations.

1-To know the basic concepts of public relations and related concepts and the roles and functions of public relations.
2-To know the basic knowledge and fields of public relations.
3-To know the scientific and communication theories that explain the work of public relations and how to practice it on the ground.
4-To apply communication skills in targeted public relations.
5-To distinguish between the different arts of public relations and compare their requirements.
6-To design different public relations materials.
7-To analyze different public relations topics and issues and determine their trends.
8-To use modern technical means and technological business applications. Statistical techniques and scientific research.
9-To plan various public relations programs and make decisions to solve problems using strategic thinking.
10-To adhere to the ethics of the profession and its controls.
11-To accept working within a work team and bear responsibility for the tasks assigned to it.
12-To take the initiative in leadership and adapt to the nature of the work environment in public relations.

1-To be able to acquire the knowledge that qualifies them to work in the field of public relations.
2-Keep pace with developments in the field of public relations.
3-Pride in values and national identity and respect for traditions through independent, advanced and creative media work in the minds of students.
4-Effective communication skills and teamwork in line with the spirit of the age of technology applications.
5-Have professional media ethics in the field of public relations and measuring public opinion.
6-Proficiency in computer applications and their uses in the field of public relations (content creation - design and production of media materials) .

Study Plan

Course Code Course Title Credit
Lifelong Learning Skills 2
Sustainable Ecosystems 2
History of Kingdom of Saudi Arabia and its Pioneering Role 2
Community Building in Islam 2
Good Citizenship Values 2
Saudi Arts and Heritage 2
Studies in Saudi Literature 2
Computer Skills and Information Technology 2
Basics of Programming 2
Data Analysis and Management 2
Artificial Intelligence For Healthcare Disciplines 2
Artificial Intelligence For Scientific Discipines 2
Artificial Intelligence For Humanities Disciplines 2
Communication Skills 2
Creative Writing 2
Writing Academic Reports 2
Emotional Intelligence Course 2
Basics of Entrepreneurship 2
Principles of Projects Management 2
Giftedness and Mental Superiority 2
Principles of E-Commerce 2
Financial Literacy 2
Leadership and Change Management 2
Health Awareness 2
Poetry and Prose in Arabic Literature 2
Well-Being and Quality of Life 2
Fitness and Sport Science 2
Sustainable Development 2
Global Citizenship 2

Course Code Course Title Credit
Ethics and Islamic Values 2
Islamic Banking and Economics 2
Community Building in Islam 2
English Language (1) 3
English Language (2) 3

Course Code Course Title Credit
International Financial Reporting Standards 3
Internal Audit 3
Principle of Finance 3

Course Code Course Title Credit

Course Code Course Title Credit Pre-Requisite
English Language (1) 3
Computer applications in business 3
rinciples of Public Relations 2
Principles of Advertising 2
Media and Society 2
Communication Skills 2
Effective Communication 2

Course Code Course Title Credit Pre-Requisite
Public Relations Ethics 2 RPP110
Events Management 3
Media Terms 2
Modern Technology in Public Relations 2 OMP100
Principles of Statistics 3
English Language (2) 3 OR ENG101OR ENG101-1
Marketing Communication 3

Course Code Course Title Credit Pre-Requisite
Public Relations in Government and Commercial Institutions 3
Public Relations Campaigns 3
The Public Opinion 2
Crisis Management 3
Institutional Reputation Management 3
Media Production 2
Social Media Management 3

Course Code Course Title Credit Pre-Requisite
Field Training 7