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موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Diploma in Public Relations

About The Academic Program

An academic program that aims to prepare outstanding female graduates in the field of public relations, both intellectually and professionally, to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to community service.

Major

Public Relations

Language of instruction

Arabic

Duration

2 Years

Academic degree

Diploma in Public Relations

Career opportunities

Public Relations Practitioner – Public Relations Editor – Radio Program Producer – Media Producer – Public Relations Coordinator – Media Researcher – Academic Researcher – Brand Designer – Marketer.

Nature and Goals of the Program

The major aims to prepare qualified female students capable of managing corporate reputations and media crises, and planning and implementing events, conferences, and promotional activities. This is achieved by equipping them with the knowledge and skills necessary to manage and develop relationships with internal and external audiences of organizations and companies. Students will also be trained on methods for enhancing effective communication between the company and the public, whether through the media, events, or advertising campaigns. Students will also be trained to handle media crises and manage corporate reputations in various contexts.

1.Empowering students with the knowledge that qualifies them to work in the field of public relations.
2.Adapting learning outcomes to developments in the field of public relations.
3.Consolidating the traditions of independent, advanced and creative media work in the minds of female students.
4.Qualifying female students to work in the field of public relations in accordance with the spirit of the times and its requirements.
5.Arming female students with professional media ethics in the field of public relations.
6.Preparing female students for the professional certificate exam in the specialization.

1.Knowledge of the basic concepts of public relations, related concepts, and the roles and functions of public relations.
2.Know the basic knowledge and areas of public relations.
3.Knowledge of the scientific and communication theories that explain the work of public relations and how to practice it on the ground.
4.Communication skills are applied in targeted public relations.
5.Distinguish between different public relations arts and compare their requirements.
6.Design various public relations materials.
7.Analyze the various public relations topics and issues and identify their trends.
8.Modern technical means and business technological applications are used. and statistical techniques and scientific research.
9.Plan various PR programs and make decisions to solve problems using strategic thinking.
10.Abide by professional ethics and ethics.
11.She accepts working as a team and takes responsibility for the work assigned to her.
12.Be proactive in leadership and adapt to the nature of the work environment in public relations.

1.Be able to have the knowledge that qualifies them to work in the field of public relations.
2.Keep pace with developments in the field of public relations.
3.Pride in national values and identity and respect for traditions through independent, sophisticated and creative media work in the minds of female students.
4.Effective communication skills and working in a team in accordance with the spirit of the times of technology applications.
5.
6.Proficiency in computer applications and their uses in the field of public relations (content creation - design and production of media materials).

Study Plan

Course Code Course Title Credit
Ethics and Islamic Values 2
Islamic Banking and Economics 2
Community Building in Islam 2
English Language (1) 3
English Language (2) 3

Course Code Course Title Credit
Communication Skills 2
Creative Writing 2
Writing Academic Reports 2
Emotional Intelligence Course 2
Basics of Entrepreneurship 2
Principles of Projects Management 2
Giftedness and Mental Superiority 2
Principles of E-Commerce 2
Financial Literacy 2
Leadership and Change Management 2
Health Awareness 2
Poetry and Prose in Arabic Literature 2
Well-Being and Quality of Life 2
Fitness and Sport Science 2
Sustainable Development 2
Global Citizenship 2
Lifelong Learning Skills 2
Sustainable Ecosystems 2
History of Kingdom of Saudi Arabia and its Pioneering Role 2
Community Building in Islam 2
Good Citizenship Values 2
Saudi Arts and Heritage 2
Studies in Saudi Literature 2
Computer Skills and Information Technology 2
Basics of Programming 2
Data Analysis and Management 2
Artificial Intelligence For Healthcare Disciplines 2
Artificial Intelligence For Scientific Discipines 2
Artificial Intelligence For Humanities Disciplines 2

Course Code Course Title Credit
International Financial Reporting Standards 3
Internal Audit 3
Principle of Finance 3

Course Code Course Title Credit

Course Code Course Title Credit Pre-Requisite
English Language (1) 3
Computer applications in business 3
rinciples of Public Relations 2
Principles of Advertising 2
Media and Society 2
Communication Skills 2
Effective Communication 2

Course Code Course Title Credit Pre-Requisite
Public Relations Ethics 2 RPP110
Events Management 3
Media Terms 2
Modern Technology in Public Relations 2 OMP100
Principles of Statistics 3
English Language (2) 3 OR ENG101OR ENG101-1
Marketing Communication 3

Course Code Course Title Credit Pre-Requisite
Public Relations in Government and Commercial Institutions 3
Public Relations Campaigns 3
The Public Opinion 2
Crisis Management 3
Institutional Reputation Management 3
Media Production 2
Social Media Management 3

Course Code Course Title Credit Pre-Requisite
Field Training 7