ProgramDetails

Diploma in Public Relations

An academic program that aims to prepare outstanding female graduates in the field of public relations, both intellectually and professionally, to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to community service.

About The Academic Program

Nature and Goals of the Program

The major aims to prepare qualified female students capable of managing corporate reputations and media crises, and planning and implementing events, conferences, and promotional activities. This is achieved by equipping them with the knowledge and skills necessary to manage and develop relationships with internal and external audiences of organizations and companies. Students will also be trained on methods for enhancing effective communication between the company and the public, whether through the media, events, or advertising campaigns. Students will also be trained to handle media crises and manage corporate reputations in various contexts.

Career opportunities

Public Relations Practitioner – Public Relations Editor – Radio Program Producer – Media Producer – Public Relations Coordinator – Media Researcher – Academic Researcher – Brand Designer – Marketer.

Program Information

College of Applied College

Department of Undeclared

Major Public Relations

Academic degree Diploma in Public Relations

Language of instruction Arabic

Duration 2 Years

Program Details

1.Empowering students with the knowledge that qualifies them to work in the field of public relations.
2.Adapting learning outcomes to developments in the field of public relations.
3.Consolidating the traditions of independent, advanced and creative media work in the minds of female students.
4.Qualifying female students to work in the field of public relations in accordance with the spirit of the times and its requirements.
5.Arming female students with professional media ethics in the field of public relations.
6.Preparing female students for the professional certificate exam in the specialization.

1.Knowledge of the basic concepts of public relations, related concepts, and the roles and functions of public relations.
2.Know the basic knowledge and areas of public relations.
3.Knowledge of the scientific and communication theories that explain the work of public relations and how to practice it on the ground.
4.Communication skills are applied in targeted public relations.
5.Distinguish between different public relations arts and compare their requirements.
6.Design various public relations materials.
7.Analyze the various public relations topics and issues and identify their trends.
8.Modern technical means and business technological applications are used. and statistical techniques and scientific research.
9.Plan various PR programs and make decisions to solve problems using strategic thinking.
10.Abide by professional ethics and ethics.
11.She accepts working as a team and takes responsibility for the work assigned to her.
12.Be proactive in leadership and adapt to the nature of the work environment in public relations.

1.Be able to have the knowledge that qualifies them to work in the field of public relations.
2.Keep pace with developments in the field of public relations.
3.Pride in national values and identity and respect for traditions through independent, sophisticated and creative media work in the minds of female students.
4.Effective communication skills and working in a team in accordance with the spirit of the times of technology applications.
5.
6.Proficiency in computer applications and their uses in the field of public relations (content creation - design and production of media materials).

Levels	Course Code	Course Title	Credit	Pre-Requisite
Level One	ENG 101	English Language (1)	3	—
Level One	OMP 100	Computer applications in business	3	—
Level One	RPP 110	rinciples of Public Relations	2	—
Level One	RPP 120	Principles of Advertising	2	—
Level One	RPP 130	Media and Society	2	—
Level One	RPP 140	Communication Skills	2	—
Level One	RPP 142	Effective Communication	2	—
Level Two	RPP 112	Public Relations Ethics	2	RPP110
Level Two	RPP 131	Events Management	3	—
Level Two	RPP 132	Media Terms	2	—
Level Two	RPP 215	Modern Technology in Public Relations	2	OMP100
Level Two	ACP 101	Principles of Statistics	3	—
Level Two	ENG 102	English Language (2)	3	OR ENG101OR ENG101-1
Level Two	PR 111	Marketing Communication	3	—
Level Three	RPP 213	Public Relations in Government and Commercial Institutions	3	—
Level Three	RPP 214	Public Relations Campaigns	3	—
Level Three	RPP 216	The Public Opinion	2	—
Level Three	RPP 217	Crisis Management	3	—
Level Three	RPP 221	Institutional Reputation Management	3	—
Level Three	RPP 233	Media Production	2	—
Level Three	RPP 234	Social Media Management	3	—
Level Four	RPP 291	Field Training	7	—

University Compulsory Requirements

Course Code	Course Title	Credit
GNR 070	Ethics and Islamic Values	2
GNR 071	Islamic Banking and Economics	2
GNR 072	Community Building in Islam	2
ENG 101	English Language (1)	3
ENG 102	English Language (2)	3

University Elective Requirements

Course Code	Course Title	Credit
GNR 020	Communication Skills	2
GNR 021	Creative Writing	2
GNR 022	Writing Academic Reports	2
GNR 023	Emotional Intelligence Course	2
GNR 030	Basics of Entrepreneurship	2
GNR 031	Principles of Projects Management	2
GNR 032	Giftedness and Mental Superiority	2
GNR 033	Principles of E-Commerce	2
GNR 034	Financial Literacy	2
GNR 035	Leadership and Change Management	2
GNR 050	Health Awareness	2
GNR 051	Poetry and Prose in Arabic Literature	2
GNR 052	Well-Being and Quality of Life	2
GNR 053	Fitness and Sport Science	2
GNR 060	Sustainable Development	2
GNR 061	Global Citizenship	2
GNR 062	Lifelong Learning Skills	2
GNR 063	Sustainable Ecosystems	2
GNR 064	Global Citizenship	2
GNR 010	History of Kingdom of Saudi Arabia and its Pioneering Role	2
GNR 011	Community Building in Islam	2
GNR 012	Good Citizenship Values	2
GNR 013	Saudi Arts and Heritage	2
GNR 015	Studies in Saudi Literature	2
GNR 040	Computer Skills and Information Technology	2
GNR 041	Basics of Programming	2
GNR 042	Data Analysis and Management	2
GNR 046	Artificial Intelligence For Healthcare Disciplines	2
GNR 047	Artificial Intelligence For Scientific Discipines	2
GNR 048	Artificial Intelligence For Humanities Disciplines	2

College Elective Requirements

Course Code	Course Title	Credit
ACP 203	International Financial Reporting Standards	3
ACP 221	Internal Audit	3
BFM 100	Principle of Finance	3

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