The Tourism Guidance Program aims to prepare and qualify scientifically, professionally, and research-oriented distinguished graduates in the field of tourism. To contribute towards community service and support scientific research by providing a high-quality educational environment. The program aims to equip graduates majoring in tourist guidance to meet the needs of the local job market, enhance knowledge, and awareness of the role of tourism in fostering communication between societies and developing sustainable environments. The program deepens the understanding of graduates regarding the significant responsibility of preserving heritage resources for Saudi society. Moreover, it establishes strategic partnerships with local and regional scientific and research institutions, fostering exchange of expertise. This program is the first bachelor's program taught exclusively for female students in Saudi Arabia.

The program aims to prepare qualified graduates to obtain an official license for practicing the profession of tourist guidance. It provides them with theoretical and practical training, along with necessary tools, following the highest local and international standards for tourist guidance. The program equips students with professional skills that qualify them to interact effectively with tourists.