This academic program is designed to inspire research, creativity, and innovation in the field of graphic design and digital media. It aims to contribute to the advancement of society and the development of the knowledge-based economy by preparing graduates who are capable of competing in the local and global job market.

The program contributes to preparing competent graduates who are capable of meeting the needs of the job market in the film production field. It also promotes scientific research and collaboration with research institutions within and outside the Kingdom, with the aim of equipping graduates with critical thinking skills and a fresh understanding of innovation in their specialized fields. Additionally, it focuses on developing their creative skills and providing them with professional filmmaking skills, enabling them to compete effectively in the local and global job market.