About the Brand Identity of Princess Nourah bint Abdulrahman University
The Official Identity of Princess Nourah bint Abdulrahman University
The university provides a stimulating learning environment that nurtures creativity and innovation. It aims to enable female students to promote culture, spread positive thinking, and enhance the value of their cultural heritage through creativity and artistry.
Logo Design Philosophy
Princess Nourah bint Abdulrahman University has sought a new brand identity to reflect the noble attributes of Princess Nourah bint Abdulrahman and the extraordinary role she played in the history of the Kingdom of Saudi Arabia. The idea behind the new logo design was to incorporate her character traits into the university's image, values, vision, and mission, along with its distinctive and original architecture, thus creating a clear concept of identity that reflects the university's spirit and character.
Brand Essence
- Affiliation: fostering a sense of belonging
- Authenticity: reflecting originality
- Confidence: gaining trust
- Excellence: achieving distinction
Brand Commitments
- Quality in education
- Building competencies
- An empowering environment for women
- An active partner in society
Brand Voice
- Confidence
- Empowerment
Brand Statement
A Force for Women's Empowerment