The Deanship of Student Affairs, represented by the Student Support and Career Center at Princess Nourah University, launched the “Samouq Hour” campaign to introduce students to the Samouq Program, running until Tuesday, 11 September 2025, in alignment with the start of the academic year 1447 AH. The program focuses on developing a wide range of 21st-century skills—including self-awareness, motivation for learning, emotional adaptability, time management, decision-making, problem-solving, critical and creative thinking, communication, and analytical reasoning—while supporting students’ personal and professional growth. The campaign raises awareness of the program’s benefits in empowering students and equipping them with essential skills and values for a competitive future career. Activities are carried out in collaboration with student clubs and the Student Advisory Council through informational presentations, registration guidance, and pre- and post-assessments required for program completion. The initiative reflects the Deanship’s efforts to support PNU’s 2025 strategic goals of empowering students with future skills, enriching cognitive and practical competencies, and preparing competitive graduates for the labor market.