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موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Diploma in Marketing

About The Academic Program

An academic program that aims to qualify female graduates with outstanding knowledge and skills in the field of marketing to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to serving the community. Coll_Title_EN Dept_Title_EN Major Major_EN تم إنشاء في 07/06/1445 06:41 م  بواسطة Ahmed Ead. sharaf - App تم إجراء آخر تعديل في 01/05/1447 09:12 م  بواسطة Salma Aya. AlOtiby  

Major

Marketing

Language of instruction

Duration

2 Years

Academic degree

Diploma in Marketing

Career opportunities

Marketing Specialist - Services Marketing - Sales Specialist - Marketing Researcher - Sales Officer - Brand Officer - Marketing Officer - Distribution Officer - Product Specialist - After-Sales Service Specialist. Description_EN Coll_Title_EN Dept_Title_EN Major Major_EN تم إنشاء في 07/06/1445 06:41 م  بواسطة Ahmed Ead. sharaf - App تم إجراء آخر تعديل في 01/05/1447 09:12 م  بواسطة Salma Aya. AlOtiby  

Nature and Goals of the Program

برنامج أكاديمي يهدف لتأهيل خريجات متميزات معرفياً و مهارياً في مجال التسويق لتلبية احتياجات سوق العمل و مواكبة التطورات المعاصرة بما يسهم في خدمة المجتمع.

1. Providing the graduate with the skills required to work in the fields of marketing using the latest educational technologies that keep pace with the changes in the labor market.
2. Providing training opportunities in the field of marketing by activating local partnerships with specialized entities.
3. Meeting the needs of the labor market of qualified national cadres in the field of marketing.
4. Providing initiatives and activities that contribute to serving the community.
5. Preparing students for the professional certificate exam in the specialization.

1. Identify the basic concepts and theories in marketing.
2. Discusses the social, legal, ethical, and technological forces that influence marketing decision-making.
3. Provides solutions based on a critical examination of marketing information.
4. Analyze different data, principles, and perspectives.
5. Employing facts, formulas, and procedures related to marketing applications effectively and ethically.
6. Draw conclusions based on well-supported principles and research.
7. Implement effective problem solving with results based on specific applications and principles.
8. Use technology and information technology skills in research, preparation of applied activities, presentations, and demonstrations.
9. Demonstrate effective written and oral communication.
10. Work effectively and responsibly within the team.

1-Analysis and creativity, where the student can design a marketing strategy for business organizations.
2. Effective communication, where the student is able to interact with others in various fields.
3.Awareness and knowledge of marketing concepts, theories and skills.
4.Self-development and continuing education.
5.Building marketing advertising materials.
6.Dealing with technology.

Study Plan

Course Code Course Title Credit
Ethics and Islamic Values 2
Islamic Banking and Economics 2
Community Building in Islam 2
English Language (1) 3
English Language (2) 3

Course Code Course Title Credit
Communication Skills 2
Creative Writing 2
Writing Academic Reports 2
Emotional Intelligence Course 2
Basics of Entrepreneurship 2
Principles of Projects Management 2
Giftedness and Mental Superiority 2
Principles of E-Commerce 2
Financial Literacy 2
Leadership and Change Management 2
Health Awareness 2
Poetry and Prose in Arabic Literature 2
Well-Being and Quality of Life 2
Fitness and Sport Science 2
Sustainable Development 2
Global Citizenship 2
Lifelong Learning Skills 2
Sustainable Ecosystems 2
History of Kingdom of Saudi Arabia and its Pioneering Role 2
Community Building in Islam 2
Good Citizenship Values 2
Saudi Arts and Heritage 2
Studies in Saudi Literature 2
Computer Skills and Information Technology 2
Basics of Programming 2
Data Analysis and Management 2
Artificial Intelligence For Healthcare Disciplines 2
Artificial Intelligence For Scientific Discipines 2
Artificial Intelligence For Humanities Disciplines 2

Course Code Course Title Credit
International Financial Reporting Standards 3
Internal Audit 3
Principle of Finance 3

Course Code Course Title Credit
Principles of Statistics 3
Marketing ethics 3

Course Code Course Title Credit Pre-Requisite
English Language (1) 3
Principle of Marketing 3
professional selling 3
Computer applications in business 3
Administrative Communications 3
Principles of Management 3

Course Code Course Title Credit Pre-Requisite
English Language (2) 3 OR ENG101OR ENG101-1
Marketing Strategies 3 MAP100
Electronic Marketing 3 OMP100
Multimedia marketing applications 3
Consumer Behavior 3 MAP100
Integrated marketing communication 3

Course Code Course Title Credit Pre-Requisite
Market Research 3 MAP100
Marketing Terminology in English Language 3 ENG102OR ENGL209
Intermediate Graphic design 3 MAP111
Marketing channel Management 3
Advertising & promotion 3

Course Code Course Title Credit Pre-Requisite
Internship 6 MAP202AND MAP221AND MAP211AND MAP231AND MAP201AND MAP251AND MAP240OR MAP241OR MAP242