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موقع حكومي رسمي تابع لحكومة المملكة العربية السعودية
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Diploma in Marketing

About The Academic Program

An academic program that aims to qualify female graduates with outstanding knowledge and skills in the field of marketing to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to serving the community.

Major

Marketing

Language of instruction

Duration

2 Years

Academic degree

Diploma in Marketing

Career opportunities

Clerk - Commercial Controller - Purchasing Officer - Revenue Collector - Assistant Purchasing Auditor - Sales Officer.

Nature and Goals of the Program

The program aims to prepare female students to become professionals in the field of marketing by providing them with modern methods of marketing strategies, developing their effective marketing skills to promote products within organizations, training them in market research and analysis, and interacting with customers using modern methods and advanced technologies.

Study Plan

Course Code Course Title Credit
Ethics and Islamic Values 2
Islamic Banking and Economics 2
Community Building in Islam 2
English Language (1) 3
English Language (2) 3

Course Code Course Title Credit
Communication Skills 2
Creative Writing 2
Writing Academic Reports 2
Emotional Intelligence Course 2
Basics of Entrepreneurship 2
Principles of Projects Management 2
Giftedness and Mental Superiority 2
Principles of E-Commerce 2
Financial Literacy 2
Leadership and Change Management 2
Health Awareness 2
Poetry and Prose in Arabic Literature 2
Well-Being and Quality of Life 2
Fitness and Sport Science 2
Sustainable Development 2
Global Citizenship 2
Lifelong Learning Skills 2
Sustainable Ecosystems 2
History of Kingdom of Saudi Arabia and its Pioneering Role 2
Community Building in Islam 2
Good Citizenship Values 2
Saudi Arts and Heritage 2
Studies in Saudi Literature 2
Computer Skills and Information Technology 2
Basics of Programming 2
Data Analysis and Management 2
Artificial Intelligence For Healthcare Disciplines 2
Artificial Intelligence For Scientific Discipines 2
Artificial Intelligence For Humanities Disciplines 2

Course Code Course Title Credit
International Financial Reporting Standards 3
Internal Audit 3
Principle of Finance 3

Course Code Course Title Credit
Marketing Services 3
Internal Marketing 3
Brand Management 3

Course Code Course Title Credit Pre-Requisite
English Language (2) 3 OR ENG101OR ENG101-1
Principle of Marketing 3
Computer applications in business 3
Administrative Communications 3
Principles of Management 3
Principles of Statistics 3
English Language (1) 3

Course Code Course Title Credit Pre-Requisite
Marketing Strategies 3 MAP100
Electronic Marketing 3 OMP100
Principle of Selling 3
Consumer Behavior 3 MAP100
Principle of Arabic Composition 3

Course Code Course Title Credit Pre-Requisite
Market Research 3 MAP100
Marketing Terminology in English Language 3 ENG102OR ENGL209
Marketing information systems 3 MAP110
Marketing channel Management 3
Marketing ethics 3
Advertising & promotion 3

Course Code Course Title Credit Pre-Requisite
Internship 6 MAP202AND MAP221AND MAP211AND MAP231AND MAP201AND MAP251AND MAP240OR MAP241OR MAP242