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    • ProgramDetails

    Bachelor of Science in Marketing

    About The Academic Program

    Develop female marketing specialists characterized by knowledge, skills, and research competences to contribute to their community and fill market needs.

    Major

    Marketing

    Language of instruction

    English

    Duration

    4 Years

    Academic degree

    Bachelor of Science in Marketing

    Career opportunities

    The program qualifies graduates to work in all public and private sectors in the field of marketing: such as sales management, product development, customer service, and service marketing.

    Nature and Goals of the Program

    Equip students with the essential knowledge, skills and competencies across the various topics of marketing. Develop students' ability to use latest technologies in the field of marketing using both theory and practice. Provide students with leadership, critical thinking, and communication skills, to enhance their effectiveness in the work place. Promote among students a culture of community service and social responsibility in the field of marketing Develop students' analysis, planning ,and decision-making skills in the field of marketing to enhance a knowledge-based economy.

    1 Provide the graduate with the main skills and knowledge in the various marketing fields
    2 The ability to use the latest technology in marketing to communicate clearly and effectively.
    3 To develop planning, critical thinking and analysis skills to contribute to effective ethical decisions in the field of marketing
    4 Promote the culture of community service and social responsibility for the graduate in the field of marketing.
    5 Develop analytical and research skills in marketing to develop a knowledge-based economy.

    1 Explain key concepts, theories and practices of marketing.
    2 Apply the knowledge to remain current with marketing driving force in domestic, regional and global economic environment.
    3 Analyze marketing situations and opportunities critically for strategic decision making.
    4 Demonstrate effective communication and written skills through the use of appropriate technology and understanding of the new business environment.
    5 Design integrative and innovative research-based solutions for customer acquisition and retention.
    6 Lead marketing teams and campaigns guided by integrity and commitment in addressing marketing issues.
    7 Implement strategies critically to have competitive position in the business with strong and ethical managerial attitude.

    1 Innovative.
    2 Effective Communicators.
    3 Socially & Ethically Responsible.
    4 The Marketing program will develop leadership skills of the graduates.

    Study Plan

    Course Code Course Title Credit
    Ethics and Islamic Values 2
    Islamic Banking and Economics 2
    Community Building in Islam 2
    English Language (1) 3
    English Language (2) 3

    Course Code Course Title Credit
    Communication Skills 2
    Creative Writing 2
    Writing Academic Reports 2
    Emotional Intelligence Course 2
    Basics of Entrepreneurship 2
    Principles of Projects Management 2
    Giftedness and Mental Superiority 2
    Principles of E-Commerce 2
    Financial Literacy 2
    Leadership and Change Management 2
    Health Awareness 2
    Poetry and Prose in Arabic Literature 2
    Well-Being and Quality of Life 2
    Fitness and Sport Science 2
    Sustainable Development 2
    Global Citizenship 2
    Lifelong Learning Skills 2
    Sustainable Ecosystems 2
    History of Kingdom of Saudi Arabia and its Pioneering Role 2
    Good Citizenship Values 2
    Saudi Arts and Heritage 2
    Computer Skills and Information Technology 2
    Basics of Programming 2
    Data Analysis and Management 2

    Course Code Course Title Credit

    Course Code Course Title Credit
    Project Management 3
    Event Management 3
    Sales Management 3
    New Product Development 3
    Project Management 3
    Event Management 3
    Sales Management 3
    New Product Development 3
    Project Management 3
    Event Management 3
    Sales Management 3
    New Product Development 3

    Course Code Course Title Credit Pre-Requisite
    English language (1) 3
    English language (2) 3 ENG101-1OR ( ENG101AND ENG102 )
    General Statistics 3
    Principles of Business Administration 3
    Business Skills I 3

    Course Code Course Title Credit Pre-Requisite
    Business Ethics and Social Responsibility 3
    Digital Innovation, Creativity and Enterprise 3 BUS101OR BUS101TOR BUS101MOR DBM110OR MT116
    Business Skills II 3 BUS161OR BUS241TOR DBS103OR DBS103T
    Math for Business 3

    Course Code Course Title Credit Pre-Requisite
    Principles of Financial Accounting 3
    Management Information Systems 3 BUS101OR BUS101TOR BUS101MOR DBM110
    Principles of Microeconomics 3
    Business Statistics 3 MaSc160MOR MATH161OR MATH162OR DBS105OR MATH261T
    Principles of Marketing 3 BUS101OR BUS101TOR BUS101MOR DBM110

    Course Code Course Title Credit Pre-Requisite
    Human Resources Management 3 BUS101OR BUS101TOR BUS101MOR CBUS112OR CBUS112TOR DBM110OR MT116
    Organizational Behavior 3 BUS101OR BUS101TOR BUS101MOR CBUS112OR CBUS112TOR DBM110OR MT116
    Commercial Law 3
    Principles of Cost and Managerial Accounting 3 ( ACCT201OR ACCT102TOR ACCT103MOR DBA130TOR DBA130 )
    Principles of Macroeconomics 3 ECON101MOR ECON101TOR ECON201OR MT101OR DBE120
    Principles of Finance 3 ACCT201OR ACCT102TOR ACCT103M

    Course Code Course Title Credit Pre-Requisite
    Marketing Communication 3 MKT203OR MKT101MOR MKT101TOR DBT160
    Entrepreneurship 3
    Brand Management 3 MKT203OR MKT101MOR MKT101TOR DBT160
    Market Research 3 ECON261OR BUS221TOR BUS221M
    consumer's behaviour 3 MKT203

    Course Code Course Title Credit Pre-Requisite
    Service Marketing 3 MKT203OR MKT101MOR MKT101TOR DBT160
    Retail Management 3 MKT301
    Business to Business Marketing 3 MKT301
    Digital Marketing 3 MKT203OR DBT160OR MKT101TOR MKT101M

    Course Code Course Title Credit Pre-Requisite
    Strategic Management 3
    Marketing Strategy 3 MKT203OR DBT160OR MKT101MOR MKT101T
    International Marketing 3 MKT203

    Course Code Course Title Credit Pre-Requisite
    CO-OP Training 6