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Program Details

Diploma in Marketing

About The Academic Program

An academic program that aims to qualify female graduates with outstanding knowledge and skills in the field of marketing to meet the needs of the labor market and keep pace with contemporary developments, thus contributing to serving the community.

Major

Marketing

Language of instruction

Duration

Years

Academic degree

Career opportunities

Marketing Specialist - Services Marketing - Sales Specialist - Marketing Researcher - Sales Officer - Brand Officer - Marketing Officer - Distribution Officer - Product Specialist - After-Sales Service Specialist,

Nature and Goals of the Program

The program aims to prepare female students to become professionals in the field of marketing by providing them with modern methods of marketing strategies, developing their effective marketing skills to promote products within organizations, training them in market research and analysis, and interacting with customers using modern methods and advanced technologies.

1. Providing the graduate with the skills required to work in the fields of marketing using the latest educational technologies that keep pace with the changes in the labor market.
2. Providing training opportunities in the field of marketing by activating local partnerships with specialized entities.
3. Meeting the needs of the labor market of qualified national cadres in the field of marketing.
4. Providing initiatives and activities that contribute to serving the community.
5. Preparing students for the professional certificate exam in the specialization.

1. Identify the basic concepts and theories in marketing.
2. Discusses the social, legal, ethical, and technological forces that influence marketing decision-making.
3. Provides solutions based on a critical examination of marketing information.
4. Analyze different data, principles, and perspectives.
5. Employing facts, formulas, and procedures related to marketing applications effectively and ethically.
6. Draw conclusions based on well-supported principles and research.
7. Implement effective problem solving with results based on specific applications and principles.
8. Use technology and information technology skills in research, preparation of applied activities, presentations, and demonstrations.
9. Demonstrate effective written and oral communication.
10. Work effectively and responsibly within the team.

1. Analytical and creative thinking, enabling the student to design effective marketing strategies for business organizations.
2. Effective communication, where the student is able to interact with others in various fields.
3.Awareness and knowledge of marketing concepts, theories and skills.
4.Self-development and continuing education.
5.Building marketing advertising materials.
6.Dealing with technology.

Study Plan

Course Code Course Title Credit
Ethics and Islamic Values 2
Islamic Banking and Economics 2
Community Building in Islam 2
English Language (1) 3
English Language (2) 3

Course Code Course Title Credit
Communication Skills 2
Creative Writing 2
Writing Academic Reports 2
Emotional Intelligence Course 2
Basics of Entrepreneurship 2
Principles of Projects Management 2
Giftedness and Mental Superiority 2
Principles of E-Commerce 2
Financial Literacy 2
Leadership and Change Management 2
Health Awareness 2
Poetry and Prose in Arabic Literature 2
Well-Being and Quality of Life 2
Fitness and Sport Science 2
Sustainable Development 2
Global Citizenship 2
Lifelong Learning Skills 2
Sustainable Ecosystems 2
History of Kingdom of Saudi Arabia and its Pioneering Role 2
Community Building in Islam 2
Good Citizenship Values 2
Saudi Arts and Heritage 2
Studies in Saudi Literature 2
Computer Skills and Information Technology 2
Basics of Programming 2
Data Analysis and Management 2
Artificial Intelligence For Healthcare Disciplines 2
Artificial Intelligence For Scientific Discipines 2
Artificial Intelligence For Humanities Disciplines 2

Course Code Course Title Credit

Study Plan •