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    • Program Details

    Diploma in Marketing

    About The Academic Program

    The Marketing Diploma Program is an academic and professional program designed to prepare female professionals with scientific and professional qualifications in the field of marketing. It offers a set of courses that award professional certificates aimed at enhancing students' specialized skills to enter the labor market.

    Major

    Marketing

    Language of instruction

    Duration

    Years

    Academic degree

    Career opportunities

    - Clerk - Commercial Controller - Purchasing Officer - Revenue Collector - Purchasing Auditor Assistant - Sales Officer - Customer Service - Direct Supervisors (supervisors of wholesale workers) - Direct Supervisors/ Retail Supervisors - Purchasing and Buyers Agents - Retailers - Sales Agents - Sales Managers

    Nature and Goals of the Program

    The Marketing Diploma Program aims to equip graduates with the skills necessary to work in marketing fields, using the latest educational technologies to stay abreast of labor market changes by: • Providing training opportunities in marketing through active local partnerships with specialized organizations. • Addressing the labor market's demand for qualified national professionals in marketing. • Providing initiatives and activities that contribute to community service. • Preparing students for the Certified Business Professional Certificate exam in marketing through the study of the following courses: Principles of Marketing, Principles of Selling, E-Marketing, Consumer Behavior, and Marketing Strategies.

    1- Providing the graduate with the skills required to work in the fields of marketing using the latest educational technologies to keep pace with the changes in the labor market.
    2-Providing training opportunities in the field of marketing by activating local partnerships with specialized bodies.
    3-Meeting the needs of the labor market of qualified national cadres in the field of marketing.
    4-Providing initiatives and activities that contribute to community service.
    5- Preparing students for the Certified Business Professional Certificate exam in marketing by studying the following courses: Principles of Marketing, Principles of Selling, E-Marketing, Consumer Behavior, Marketing Strategies.

    Knowledge and Understanding:
    1-Identify the basic concepts and theories in marketing
    2-Discusses the social, legal, ethical and technological forces that influence marketing decision making
    3-Provides solutions based on critical examination of marketing information
    Skills:
    1- Analyze different data, principles and perspectives.
    2-Employ facts, formulas and procedures related to marketing applications effectively and ethically
    3-Draw conclusions based on well-supported principles and research
    4-Implement effective problem solving with results based on specific applications and principles
    5-Use technology and IT skills in research, preparation of applied activities, presentations and presentations
    6- Demonstrate effective written and oral communication
    Values, independence and responsibility:
    1-Work effectively and responsibly within the team

    1-Analysis and creativity, where the student can design a marketing strategy for business organizations
    2-Effective communication where the student is able to communicate with others in various fields.
    3-Awareness and knowledge of marketing concepts, theories and skills.
    4-Self-development and continuing education.
    5-Building marketing advertising materials.
    6-Dealing with technology.

    Study Plan

    Course Code Course Title Credit
    Ethics and Islamic Values 2
    Islamic Banking and Economics 2
    Community Building in Islam 2
    English Language (1) 3
    English Language (2) 3

    Course Code Course Title Credit
    Communication Skills 2
    Creative Writing 2
    Writing Academic Reports 2
    Emotional Intelligence Course 2
    Basics of Entrepreneurship 2
    Principles of Projects Management 2
    Giftedness and Mental Superiority 2
    Principles of E-Commerce 2
    Financial Literacy 2
    Leadership and Change Management 2
    Health Awareness 2
    Poetry and Prose in Arabic Literature 2
    Well-Being and Quality of Life 2
    Fitness and Sport Science 2
    Sustainable Development 2
    Global Citizenship 2
    Lifelong Learning Skills 2
    Sustainable Ecosystems 2
    History of Kingdom of Saudi Arabia and its Pioneering Role 2
    Good Citizenship Values 2
    Saudi Arts and Heritage 2
    Computer Skills and Information Technology 2
    Basics of Programming 2
    Data Analysis and Management 2

    Course Code Course Title Credit
    Marketing Services 3
    Internal Marketing 3
    Brand Management 3
    Marketing Services 3
    Internal Marketing 3
    Brand Management 3

    Study Plan •