Sign In
|
pnu-logo

    • Program Details

    Diploma in Marketing

    About The Academic Program

    The Marketing Diploma Program is an academic and professional program designed to prepare female professionals with scientific and professional qualifications in the field of marketing. It offers a set of courses that award professional certificates aimed at enhancing students' specialized skills to enter the labor market.

    Major

    برامج العلوم الإدارية

    Language of instruction

    Arabic

    Duration

    2 Years

    Academic degree

    Diploma in Marketing

    Career opportunities

    - Clerk - Commercial Controller - Purchasing Officer - Revenue Collector - Purchasing Auditor Assistant - Sales Officer - Customer Service - Direct Supervisors (supervisors of wholesale workers) - Direct Supervisors/ Retail Supervisors - Purchasing and Buyers Agents - Retailers - Sales Agents - Sales Managers

    Nature and Goals of the Program

    The Marketing Diploma Program aims to equip graduates with the skills necessary to work in marketing fields, using the latest educational technologies to stay abreast of labor market changes by: • Providing training opportunities in marketing through active local partnerships with specialized organizations. • Addressing the labor market's demand for qualified national professionals in marketing. • Providing initiatives and activities that contribute to community service. • Preparing students for the Certified Business Professional Certificate exam in marketing through the study of the following courses: Principles of Marketing, Principles of Selling, E-Marketing, Consumer Behavior, and Marketing Strategies.

    Study Plan

    Course Code Course Title Credit
    Ethics and Islamic Values 2
    Islamic Banking and Economics 2
    Community Building in Islam 2
    English Language (1) 3
    English Language (2) 3

    Course Code Course Title Credit
    Communication Skills 2
    Creative Writing 2
    Writing Academic Reports 2
    Emotional Intelligence Course 2
    Basics of Entrepreneurship 2
    Principles of Projects Management 2
    Giftedness and Mental Superiority 2
    Principles of E-Commerce 2
    Financial Literacy 2
    Leadership and Change Management 2
    Health Awareness 2
    Poetry and Prose in Arabic Literature 2
    Well-Being and Quality of Life 2
    Fitness and Sport Science 2
    Sustainable Development 2
    Global Citizenship 2
    Lifelong Learning Skills 2
    Sustainable Ecosystems 2
    History of Kingdom of Saudi Arabia and its Pioneering Role 2
    Good Citizenship Values 2
    Saudi Arts and Heritage 2
    Computer Skills and Information Technology 2
    Basics of Programming 2
    Data Analysis and Management 2

    Course Code Course Title Credit
    International Financial Reporting Standards 3
    Internal Audit 3

    Course Code Course Title Credit
    Marketing Services 3
    Internal Marketing 3
    Brand Management 3
    Marketing Services 3
    Internal Marketing 3
    Brand Management 3

    Course Code Course Title Credit Pre-Requisite
    English Language (1) 4
    English Language (2) 4 OR ENG101OR ENG101-1
    Principle of Marketing 4
    Computer applications in business 4
    Principles of Management 4

    Course Code Course Title Credit Pre-Requisite
    Marketing Strategies 4 MAP100
    Principle of Selling 4 MAP100
    Consumer Behavior 5 MAP100

    Course Code Course Title Credit Pre-Requisite
    Administrative Communications 5
    Principle of Arabic Composition 4
    Principles of Statistics 4
    Electronic Marketing 5 OMP100

    Course Code Course Title Credit Pre-Requisite
    Marketing Terminology in English Language 4 ENG102OR ENGL209
    Marketing information systems 4 MAP110
    Marketing channel Management 4
    Marketing ethics 4

    Course Code Course Title Credit Pre-Requisite
    Market Research 4 MAP100
    Advertising & promotion 4
    Cooperative Training 0

    Course Code Course Title Credit Pre-Requisite
    Cooperative Training 10 MAP290-1