صفحة عضو هيئة التدريس

International marketing is important as the world becomes increasingly globalized. Entire world has become a close knitted village. Marketers are marketing their products across the national boundaries to create exchanges that satisfy the objectives of individuals and organizations. The objective of this course is to develop a conceptual framework of international marketing management so as to provide necessary knowledge and tools to develop strategies for international markets. The students get clarity on the basic concepts of international marketing, importance of international environment and the various activities and tools necessary for international marketing planning relevant to expanded global operations.

As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving. frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives.

This course will provide students with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including: Search engine marketing, digital display, email marketing, social media/influencer and mobile marketing.

Through the use of lecture and video, case studies, articles, use-case examples, interactive exercises, and team activities, students will develop the skills to build and develop a digital marketing strategy to meet business goals.

Business Skills-II course provides students with an understanding of the skills and abilities at both an individual and group level that they will need in order to operate successfully during their time in university and in their future careers. The course aims to: Empower students to begin the process of planning their lives and their careers. Develop students’ abilities to think reflectively about themselves and the situations in which they find themselves. Provide insights into the competencies required to work effectively as a member of a team.  Enables students to understand the range of information resources within the university that will assist them during both their time at university and as lifelong learners.

As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving. frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives.

This course will provide students with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including: Search engine marketing, digital display, email marketing, social media/influencer and mobile marketing.

Through the use of lecture and video, case studies, articles, use-case examples, interactive exercises, and team activities, students will develop the skills to build and develop a digital marketing strategy to meet business goals.

As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving. frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives.

This course will provide students with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including: Search engine marketing, digital display, email marketing, social media/influencer and mobile marketing.

Through the use of lecture and video, case studies, articles, use-case examples, interactive exercises, and team activities, students will develop the skills to build and develop a digital marketing strategy to meet business goals.